Tracy Petrucci: NEW Video: Creating a Month of Instagram Content

Thursday, November 1, 2018

NEW Video: Creating a Month of Instagram Content

Last week on our Facebook page, we talked about a few ways to get organized with a month of Instagram posts. Enjoy this candid discussion and see how we create categories, organize the theme, and schedule out the posts so it's done and done.

Here's what you need to know:

1. Decide on your themes and categories. Aim for about 5-7 content types, balancing the mix with value-added content, not just sales posts. A few of our recommended themes:

- Education
- Product
- Regram from the community
- Testimonial
- Meme or inspiration

2. Take into account any marketable social holidays/observances that you can piggy back off of. Example: Small Business Saturday in November! Use these holidays to your advantage, as long as they tie into your overall business objectives.

3. Visualize how your photos are going to look together by using a grid-planner app - we mention a few in the video.

4. Schedule!

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