1. Decide on your themes and categories. Aim for about 5-7 content types, balancing the mix with value-added content, not just sales posts. A few of our recommended themes:
- Education
- Product
- Regram from the community
- Testimonial
- Meme or inspiration
2. Take into account any marketable social holidays/observances that you can piggy back off of. Example: Small Business Saturday in November! Use these holidays to your advantage, as long as they tie into your overall business objectives.
3. Visualize how your photos are going to look together by using a grid-planner app - we mention a few in the video.
4. Schedule!