Tracy Petrucci: April 2016

Saturday, April 23, 2016

Create a Lead Magnet and Facebook Ad From Start to Finish (to Grow Your Email List)

In this HANDS ON workshop, you'll learn how to grow an email list using a lead magnet and a Facebook Ad. See how to create a compelling offer, post it on your Facebook page, and promote it with an advertisement. Facebook ads are one of the most cost effective and efficient ways to get your organization noticed, and are a great way to grow your list!

When: Wednesday April 27th from 9a to 12p
Where: Hera Hub Mission Valley
Cost: $149.00 

Email marketing has 3x the conversions over social media, on average. Learn what makes a great lead capture so you can grow your email list month over month. Will it be a coupon? A free giveaway? A report or download you've put together on something industry specific? We will create the lead magnet together, and then post it to Facebook.

Then discover how to find your perfect niche target market on Facebook. What's the difference between "boosting" a post and a regular advertisement? You'll find out, plus learn tips on picking the best photos for your ads, how to word your advertisement for conversions, how to split test, and much more. We will create a campaign together in your ad account and make it LIVE!

Finally, once you have all these new email addresses, you need a follow up strategy! We'll tackle three different approaches to make sure you keep your new contacts in the loop and continue nurturing them over time.

This workshop is limited to 12 people. You will need to bring a laptop and charger, as Ipads are not going to work for this class.