Tracy Petrucci: Marketing Ideas Into Action: 2016

Sunday, November 13, 2016

How to Find the Email Addresses from Facebook Lead Ads and Add Them to Constant Contact

Email marketing converts 3x more than social media on average. I love to use Facebook Ads and Email together to make things happen. This is just a quick HOW TO on where those email addresses go when you do a Lead Ad in Facebook.

Once you've run your campaign, it's very easy to grab your list of new emails and upload them into your Constant Contact account (or any other email program you may use). Let me show you how.

1. Head over to your business page, and select "Publishing Tools"


2. Look at the bottom of the menu to the left, and select "Lead Ads Forms"


3. A page will open up with any forms you have created. Select "download" for the lead form you wish to grab emails from. This will prompt a CSV download of the most recent contacts.




4. Head over to your constant contact account, and select contacts. Click "Add contacts" and then select "upload from file."



5. Then choose the file that you just downloaded from Facebook, and upload it. You will then be able to add these contacts to an existing list, or create a new one just for them.



See! Easy right? Go ahead and keep on growing!

Friday, October 28, 2016

How to Boost a Post for Just ONE Day

There are many times when that blue boost button does actually come in handy. One of the best examples of this I have is when something needs to be shared with your fans only, and for a short period of time.

I've had three different clients in the past month alone, be up for some kind of award where community voting and participation is a must. In order to maximize the budget, I think it's best to make sure the people who already know you and care about you (and are likely to actually vote) have priority in seeing these messages.

When you hit BOOST, you can choose one day as the time limit. However it's never really just that day, it's 24 hours and it forces you to go out into the next day. That stretches your budget into a time when it won't be useful and you miss the chance to reach fans THAT day.

For example, "Last day to vote!" is something we just need to promote that day. When you choose the one day option, it bleeds into the following day where it's irrelevant. Here is the work-around to edit the promotion and make sure your money is being used on the right day.













Here is what you see when you boost a post for 1 day. I need the post shown on Oct 28th only. Of course, it's making me run through into Oct 29th.

Once you have boosted your post from your page...
  1. Go to your ads manager and you will see the promoted post listed out as active. 
  2. Click INTO the campaign and you will see your ad set. 
  3. Hover over the pencil and hit "edit ad set"
  4. Change the end date to the current day, end of day or night. 
  5. Hit save and you're good to go!

































I hope that was helpful for those of you who have ever been frustrated by that issue!

Saturday, October 15, 2016

From Fair to Fabulous

 A huge thank you for this wonderful testimonial. I'm so glad you're in my community Sarita!


"I've had the pleasure of attending Tracy Petrucci's Constant Contact workshops, Social Media Lab and her Facebook Ads class. Tracy is brilliant at breaking down social media and marketing into manageable action items that any business person can implement. I especially appreciate her real-world experience, creative insights and never-ending patience with my persistent questions. Thanks to Tracy my social media went from fair to fabulous in a matter of months!” 
 -Sarita Maybin, Professional Speaker, Author & Communication Expert

Monday, October 3, 2016

When Facebook Ads Don't Work

What happens when Facebook Ads DON'T work?

There is so much buzz about how to use Facebook ads; what works, what doesn't, "do this and don't do that"...the strong opinions go on and on. What enough people aren't telling you is this: There is absolutely no way to know how much your ads will cost, if they are going to work, and what "proven system" is sure to bring you x amount of ROI just because it did for someone else

I am frequently reading forums and comments where people complain about things not working. When they describe what they did (or more often, didn't do) there's usually a few things right away I can pinpoint that would have helped.

There are many variables that make an ad successful or not, and this needs to be explained.

Tuesday, September 27, 2016

Free Webinar | 30 Ways to Grow Your Email List

Let's get Back to Business! (School is back in session and we are all returning from our vacations!) It's time to grow your contact list.

If you've been thinking about email marketing but don't have a list, or want to grow your current list, join us for "30 Ways to Grow Your List" webinar - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today!

SIGN UP HERE

We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list

For every dollar invested in email marketing is a 44 dollar return on average. So what are you waiting for? Sign up to watch the free webinar here.

Thursday, August 25, 2016

Life: Status Quo or Dream Scene?

When my life is at its end, hopefully I'll be old, grey, and ready for it. Who will be around me? What will I want to tell them? Will I have any regrets?

Recently I went through a really unique experience provided by one of my colleagues from Hera Hub, De'Anna Nunez. We called it my "dream scene" and it was something I wish everyone could do!

Now I'm going to keep this short, but at the bottom I added some on for those who are interested to see more detail. Plus, I felt motivated to write this down so it doesn't fade away with time, and why not share it with you as well?

Sunday, May 29, 2016

What's LIKE Got to Do With It: Do your Facebook LIKES really matter?


This has been brewing for a while. I've talked about it for years in the classes I teach, but I'm finally taking it to the blog.

How important is it to have a bunch of followers on Facebook? Or Instagram? Or Twitter?

It depends on many factors. Let's go through just a few of them together.

1. Does it bother you that you don't?
If it drives you crazy that you don't have a bunch of likes, well that's a personal choice and you are free to bump that number up! I am a Facebook ads expert. I help companies large and small build their business through the use of Facebook ads. I have used them since 2008 because I love them, not because I had to figure them out to "survive". I am using them to serve others, not myself. (More on this in point #4)

So if you checked out my page, you'd see I still have not even hit 1,000 likes. Does this bother me? A little bit. But at the end of the day, it's an ego thing and if I'm being honest, I don't get my clients from Facebook. I have not found the need to spend resources on ads when I do not need to.

Now, if I were about to start promoting something like my upcoming ads course (not yet ready for launch), I would need them to grow my business. This leads me to my next point.

2. Do you need to scale your business?
Once I want to create a lot of lead gen, or scale up and find more customers to take my course, or view a webinar, or sell some new product, it would make sense to spend money on Facebook ads for myself and my page followers. Any time you need to grow your business, advertising can make sense. The likes are not shallow in this case, as getting folks to "opt in" to your Facebook page through a LIKE ad is money well spent. They already are saying yes to you in one capacity or another, and now can get to know you, warm up to you, learn about your products or services, and eventually convert faster and cheaper than strangers.

Key Takeaway: If you need to GROW your business, your followers should be growing too.

3. Credibility: Do you need to impress someone?
There have only been a few instances where I have wanted to get a bunch of likes on a page quickly. Most of the time it's when someone with a product wants to create buzz and also catch the eye of a big box retailer they want to sell to.

We can ALL agree that having lots of likes helps with credibility. This ties in with #1 though, as to if you really NEED them or not. I have heard of other experts saying you should get a bunch as cheap as you can for credibility. I too, am a fan of the "first round of likes" to get a page up and running. However I disagree that you should target incorrectly to get them dirt cheap. You can still get 1,000 likes of highly targeted potential customers, and feel good that your money was well spent. You can also create an accurate "lookalike audience" with them now, and you can feel ethically sound that you promoted your page correctly.

I've taken over ad accounts where I've gone in and investigated, and the likes all came from a completely wrong audience in some random country just because they were cheap. I don't do business that way.

Putting good content on a page will no doubtingly grow your followers over time, so if you're on a budget, and don't need the likes to impress anyone, it's OK to go slow, lay the foundation, and grow more organically.

4. If you haven't done it for yourself, how can you be trusted to do it for others?
This is one of my BIGGEST pet peeves I hear as a marketer. One of the things that I've been noticing over the years, is how some of the largest leaders in Facebook ads are people who have this great romantic story to tell about how they came to be in this industry. It almost ALWAYS starts with, "I had to figure out a way to save my family..." or some iteration of that. Ok, so you became an expert because you had to. I think it's great! And the story is always heart warming and brings a tear to my eye. I'm not being sarcastic. The stories are good stuff.

I have no great story related to my success at Facebook ads. I became well versed in them because I actually LOVE them. I've been tinkering with them since 2008 across many industries, and they are literally my favorite part of my business. But because I don't have thousands of likes on Facebook I must not know what I'm doing? You guys, this is only a numbers game if you play it that way. I refuse to succumb to this shallow argument and spend unnecessary resources to make myself look cooler, especially when I don't need any new business.

If you have a service, and you rock at it, TRUST ME you can prove it in many other ways than by how many followers you have.

That's a wrap
I'd like to close by saying, there are a thousand ways to go about social media. No one way is the only way. I am very careful when I teach, to let everyone know that at the end of the day, you do what's right for you! Even if that means wanting a bunch of likes to feel better. That's OK, at least you're being true to yourself. But don't feel like you have to do it because someone told you to. Can we just stop the insanity already?

Monday, May 2, 2016

PhotoSpark Podcast Special Feature

This week I was invited to partake in a podcast with PhotoSpark. I've included their blog post on my segment below and if you'd like to listen to the interview, you can follow the link to their webpage here . . . Thank you so much for having me on your show, Julie, Kate and Ashley!
Episode 17 : Social Media Marketing | Tracy Petrucci
This week we are joined in studio by Tracy Petrucci, an expert in social media marketing! Tracy owns a small business marketing agency here in San Diego, so she is the perfect person to chat with about marketing your photography business online!
Brief Social Media Rundown 
  • Instagram– As photographers, we should take advantage of the fact that our job automatically gives us really pretty images we can post to social media… specifically Instagram! Most business owners aren’t so lucky! So we should definitely be posting consistently on Instagram.
  • Facebook– Facebook ads are SUPER valuable! You have a TON of control over your money when using Facebook ads, which make them a pretty affordable means of social media marketing. You can set a budget of $20 or so, try out a target market, and see how the ad is working! If after a few days you aren’t happy with the results, you can pause & change your ad to your liking until it works for you!
  • Pinterest– Pinterest tends to be a bit better for businesses who are actually selling something online…for local photography businesses it can help gain followers but it’s pretty tough to actually turn Pinterest posts into clients. However, it’s a great idea to share Pinterest boards with your followers on other forms of social media to remind them to book a shoot with you!
  • Newsletters– Email newsletters are super important to remind your clients that you exist! Consider including special offers or calls to action so readers will want to click on the links within your newsletter. Also, be sure to add a catchy subject line that will make people curious about what’s inside your newsletter so they open it!!
  • Twitter– Twitter is a GREAT way to supplement SEO. You might not see a huge return on investment from Twitter but it boosts your Google ranking quite a bit. Twitter’s search function is also great because you can search for your PERFECT client and interact directly with them, which can lead to clients & sales!

Saturday, April 23, 2016

Create a Lead Magnet and Facebook Ad From Start to Finish (to Grow Your Email List)

In this HANDS ON workshop, you'll learn how to grow an email list using a lead magnet and a Facebook Ad. See how to create a compelling offer, post it on your Facebook page, and promote it with an advertisement. Facebook ads are one of the most cost effective and efficient ways to get your organization noticed, and are a great way to grow your list!

When: Wednesday April 27th from 9a to 12p
Where: Hera Hub Mission Valley
Cost: $149.00 

Email marketing has 3x the conversions over social media, on average. Learn what makes a great lead capture so you can grow your email list month over month. Will it be a coupon? A free giveaway? A report or download you've put together on something industry specific? We will create the lead magnet together, and then post it to Facebook.

Then discover how to find your perfect niche target market on Facebook. What's the difference between "boosting" a post and a regular advertisement? You'll find out, plus learn tips on picking the best photos for your ads, how to word your advertisement for conversions, how to split test, and much more. We will create a campaign together in your ad account and make it LIVE!

Finally, once you have all these new email addresses, you need a follow up strategy! We'll tackle three different approaches to make sure you keep your new contacts in the loop and continue nurturing them over time.

This workshop is limited to 12 people. You will need to bring a laptop and charger, as Ipads are not going to work for this class.



Monday, February 29, 2016

Client Success Spotlight: Sarita Maybin

I first met Sarita Maybin at a workshop I gave at the downtown library. Sarita is a public speaker, author, and communication expert and has been using Constant Contact for 10 years! A true pioneer!

We were discussing ways to grow an email list and I introduced the group to TEXT TO JOIN, a simple easy way to allow people to sign up for your list by texting in their email address to a specific keyword of your choosing. For example, if you wanted to join my list you could text TRACY to 22828 and now I've cut out all the administrative back-end of adding names to my list.

You can do this at events, on Instagram (as I do with the photo left) or best yet, on printed materials to get the best bang for your buck on flyers, postcards, and brochures.

Sarita is in my Mission Valley Marketing Lab and the first thing she showed me when she came in was her postcard with the TEXT TO JOIN added on. She said she can't believe how many people are actually using it. Exciting!

So I wanted to send a shout out and huge props to Sarita for trying something new and immediately experiencing the benefit and the reward for branching out! Great job!!




Sunday, February 28, 2016

Farm to Table Profit: A Free ACCION Event

Are you in the food business? Join me Thursday night for this amazing free event! I'll be speaking on using Facebook Ads to find your perfect foodie customers.

SIGN UP HERE


Sunday, January 31, 2016

Work-Love Balance

Is there such a thing as work-life balance? And with that said, is there such a thing as work-LOVE balance? I'm slightly tired of all the messages saying you HAVE to love your work, since it's difficult to fathom everyone loving what they do.

"Love what you do and you'll never work a day in your life"

That's one of those quotes I'm talking about. I am lucky I love what I do, but it comes with long hours, stress, exhaustion, and sometimes utter confusion at how I could be so happy with something so demanding.

Then at other times I'm like, "Weeee I loooooooove my job. I'm the luckiest girl in the whole wide world," and I ride off on my unicorn into the sunset.

Wednesday, January 13, 2016

Carlsbad - Free Workshop 1/14/2016



What is the first impression you give when your contacts see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing: what it really is (and isn't), what it can do for your business, and the five easy steps you must take to harness the power of the inbox!
  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.