Tracy Petrucci: Marketing Ideas Into Action: May 2015

Sunday, May 31, 2015

The 5th Annual Small Business Week Celebration!

Phew! The Big SoCal Event came and went, and apart from chatting with hundreds of amazing entrepreneurs, I had a chance to reflect on all of the hard work and dedication that went into putting on this event. This is the largest one I've been involved with to date, and the teamwork and collaboration was inspiring! I am so lucky to work with such talented individuals. 

The event was held at Pasadena City College and drew in just under 1,000 attendees. The networking was awesome, sponsors were pleased, and the presentations were stellar.

Congratulations to Constant Contact, SCORE, The SBDC, The SBA, and all of the other people involved in making this event such a success.


Natalie Gouche' and I enjoying a beverage after a long day of speaking!


Friday, May 1, 2015

Small Business Spotlight: Bagby Beer Co.

By Leesa King (Editor's Note at article end, by Tracy Petrucci)

I scream, you scream, we all scream, for BAGBY!

Sound creepy? I'd say the love relationship that San Diego has developed with craft beer has far exceeded a mild crush. We are now jumping for joy at the announcement of each new brewery (assuming that it can pump out a decent beer), and the beer community itself is one to be reckoned with. Instead of getting shy at new "competition," most breweries just can't wait to have another friend.

For this month's Small Business Spotlight, I wanted to feature one of the biggest and best of San Diego's humble North County: Bagby Beer Co., to see how they view marketing. While still being family owned and run, these B's have created quite a splash in the beer world locally and internationally, as owners Jeff and Dande Bagby head out to Copenhagen this week with 8 of their own beers to share at the Copenhagen Beer Celebration 2015.

I contacted Brendan Klein, head of marketing operations over at Bagby, to see what he has to say about modern vs traditional marketing in this booming, yet community-like industry.