Tracy Petrucci: Marketing Ideas Into Action: Go With The Flow...

Monday, September 21, 2015

Go With The Flow...

Today I had a presentation planned and the venue contact didn't show up to let us in. Frazzled, me and the students put our heads together and came up with somewhere else we could go last minute. While the library didn't have meeting rooms, and the Barnes + Noble would surely find us an odd bunch, we settled on the Kettle Coffee and Tea around the corner.

Lately I've had a lot of in-person events where people don't show up. I understand, because it's free, there's no real commitment to come. But when I spend hours planning and arriving at a destination to find out that nobody showed (and I mean, come on, I am FULL of awesome advice) I can't help but feel sad. It's led me to do more webinars, which I do enjoy a lot of course. I mean anything that gets me rambling about marketing makes me happy...but nothing, just nothing beats the way I feel when I get to talk to a group face to face.

I love seeing people nod while I explain something, love hearing who they are and what they do for a living. Today I was so proud of the folks who made it out and over to my presentation. Some of them came a long way! I was thrown off the venue didn't come to let me in (turns out it was a misunderstanding, it happens!) but I couldn't believe how easy going and flexibile this group was when I said, "let's make the best of it" and "we can still do this!"

We had a nice intimate presentation at the coffee shop, notes were scribbled down, heads were nodding, and at the end of the session I felt SO lucky to have met these wonderful people. And THIS is why I love what I do!


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