Tracy Petrucci: Marketing Ideas Into Action: Is Pinterest Right For Your Business?

Monday, January 26, 2015

Is Pinterest Right For Your Business?

I finally created a Pinterest for my business. I am taking my own advice and ignoring my own advice at the same time! Read on to see why I think now is a good time for my business to build a page. I'll be sharing a quick summary of reasons to start a Pinterest page: when, why, and how.

Local Vs Online
If you have a local business, you may not find much ROI with Pinterest. It doesn't mean you shouldn't do one if you're just aching to do it. It will still bring great branding, community, and the possibility of business.

Pinterest is one of the easiest of all social media platforms to learn and use, that's why I think it's all good if you really want to do one. However you will need a realistic expectation of what to expect from it, if you don't sell anything online.

Another thing that's nice about Pinterest, is it's really one of the only social media sites that doesn't scream when you were last active on it. With sites like Facebook, Twitter, or a blog, it's pretty obvious when you visit the page how active the business is or isn't. But you can set up a really nice looking Pinterest account and let it grow organically, or not even touch it for a while, without glaringly telling people you aren't on.

Show Me The Money
If you sell something online, Pinterest may be more up your alley and is likely to bring more ROI than a stand alone local brick n mortar choosing to use it. Even if all you have is one book, you can still build an awesome community and following around that topic and attract customers or clients.

Pinterest works best for online products and services because the photos that are circulating link straight back to your website and the BUY NOW button, if you're pinning correctly!

Tip: Did you know you can upload your own pins from your desktop, and then edit them after to add your website link? Many people know they can upload pictures from their computer but don't realize they can then go back to the pin, hit edit, and add a source link.

When Do I Start?
If you are trying to build a community, you sell online, or you are THINKING of launching an online product, now is a perfect time to start a Pinterest account! This is exactly why I finally did it. I am offering my private trainings and classes I do in person, to be available online for one on one consulting. Now that I am going to be setting myself up for more of a national brand and opening up my client base to include those outside of Southern California, I figured I could take my own advice and being slowly but surely building some awareness through this new channel.

It won't be my main focus, and it won't be anything I stress over, but because it's easy and can sit there as I figure out a system for it, I figured it was time!

Where Do I Start?
I set up Pinterest for my clients all of the time. I have a few basic guidelines for starting a page that I'll share with you here.
1. Set up at least two rows of boards before you even begin looking for followers or announcing the page to the public or your fans. People need to see what the page is all about and see that it looks appealing before they'll follow you. I like to do a large amount of pinning before I have followers also, because this way you won't be annoying anyone with an incessant amount of pins of the same thing on their feed at one time.
2. Make sure the boards have at least 4 pins in each topic so there are no little white squares left empty. It just looks better and more complete this way.
3. Add your website, bio, photo, and other links or information in your profile settings.
4. Connect your account to Twitter so you have the option of sending certain (just the best ones and sparingly) automatically to your Twitter feed when you pin them.
5. Add enough of your product so if someone lands on it they see what you are about, but leave some for later too when you actually have a following.
6. Put your most important boards on the top row. This could be where you showcase your stuff, or a really nice curated board of other content.

If you aren't sure what board topics to chose, think about what your perfect customer or target market is into, and start there. You don't need an entire account of your stuff to have Pinterest. You want to build boards with topics and interests your customers will be attracted to, so they follow you and when you sprinkle in your products they show up in their feeds.

Tip: Want to see what others are pinning from your website? Use this URL http://www.pinterest.com/source/yourwebsitehere and you will see if anyone is pinning from your site. (Omit the www and just put in the website domain)

Now What?
I will write more later on the maintenance of Pinterest. But for now, I am happy my account is up and running! As for you, the more time you can spend "liking", following, commenting, and pinning, the faster your follower base will grow. I'll do a quick announcement of my account in my newsletter, on my social sites, and here on the blog, but I know it will be a slow growth and low priority item. However there is nothing wrong with that when it's Pinterest we are talking about! Sometimes you just need to lay out the infrastructure.

To follow me, click here.


1 comment:

  1. Nowadays, social media is no longer just a form of communication. It's also an effective online tool for business. Iit can help build brand awareness, and encourage customer to patronize your products. But one has to study how to go about doing it first, before implementing it to one’s business. Because even if social media is a helpful tool, it can ruin your online reputation if it's not properly implemented. And these tips are exactly the things you need to learn to get started. Thanks for sharing!

    Clinton Brewer @ Firecrest Digital

    ReplyDelete