Tracy Petrucci: Marketing Ideas Into Action: January 2014

Tuesday, January 28, 2014

Down to Earth...Literally

I always see business reporters asking for tips on how to be successful and gain the trust of your customers. I know that means different things to different people. My advice has always been, and will always be:

Be yourself. Be authentic. Be transparent.
Sit on the floor if you have to <3
Working on a client's yearly goals...
She opened her brand new white board just for me!

Wednesday, January 22, 2014

Announcement: New Community Education Class

Here's an exciting update! I'll be teaching a community education class through MiraCosta College on the Oceanside Campus this quarter. This is an easy class for anyone to sign up for, you don't need to be a college student. Click here for more information.

Practical Marketing You Can Use

Do you have a general idea of how to market a product, program, or your company, but you're unsure of where to start or need someone to provide advice? This course will help you understand the different tools available and choose the ones that make sense for your business.

During this class, students will learn the basics of marketing, as well as have time to apply theories and best practices to their own business.

• Find your target market (those people who represent your best potential customers).

• Learn to engage with social media. Use tools in class to create a social media presence.

• Get started with promotion. Learn low cost, effective strategies to find and retain customers.

• Create a marketing plan to enhance your bottom line.

Supplies: A $5 material fee will be collected in class. Please bring an empty USB flash drive, notebook and pen to class.

Fee: $99

Oceanside Campus, Room 4610

3 Saturdays: 2/8, 3/8 & 4/5, 9 a.m.–12 p.m.




Tuesday, January 7, 2014

MiraCosta Class Reviews

At the end of our MiraCosta Online Marketing class, we have the students write a blog post about their experience. Here are some excerpts I've pulled that reflect their thoughts... enjoy!

"My view of social media has changed dramatically. Before taking this class my only experience with social media was from social interaction, connecting with friends, and just mindless chatter. I never looked at these websites from a business standpoint or how I could utilize and integrate each site into my own social media marketing campaign. I learned the most through Facebook, using a business page, analytics etc. This was probably my most favorite one to experiment with because I have never had a business page before.  I think what I will take away from this class the most is the value of social media for business purposes and not purely a social based site(s). Also, what sites work best for what type of business you are trying to promote."


"Overall, I think this semester has been a great learning experience for business moves in the near future.  Even though my business was not real, I have learned many useful social media sites and tactics to use when I plan on starting a business. I loved this class because it let me have my own freedom.  I had all week to do my assignments when I had time and I had the freedom to write what I actually felt rather than a strict right or wrong answer.  I feel like this helped me learn a lot more because I was open to interpretation and did not fear getting the 'wrong' answer.  Lastly, I am glad I took part in this class this semester because business and technology are my passion and I was able to participate and effectively learn and pursue these topics in a school setting.  Thank you for teaching me and taking the time to read my thoughts and feelings."

"I chose to take this class to get better acquainted with social media as a way to advertise my wife's business. Although she is a conscientious and skilled tax preparer and immigration consultant, the economy and her lack of resources for marketing have kept her work flow stagnant over the last few years.