Practical Marketing You Can UseDo you have a general idea of how to market a product, program, or your company, but you're unsure of where to start or need someone to provide advice? This course will help you understand the different tools available and choose the ones that make sense for your business.
During this class, students will learn the basics of marketing, as well as have time to apply theories and best practices to their own business.
• Find your target market (those people who represent your best potential customers).
• Learn to engage with social media. Use tools in class to create a social media presence.
• Get started with promotion. Learn low cost, effective strategies to find and retain customers.
• Create a marketing plan to enhance your bottom line.
Supplies: A $5 material fee will be collected in class. Please bring an empty USB flash drive, notebook and pen to class.
Oceanside Campus, Room 4610
3 Saturdays: 2/8, 3/8 & 4/5, 9 a.m.–12 p.m.