Tracy Petrucci: Marketing Ideas Into Action: June 2013

Friday, June 21, 2013

Twitter Analytics

I am so excited that Twitter has announced new business analytics. I've always been big on quantity over quality... especially for the small business owner who is struggling to balance all their responsibilities. Do you need thousands of followers if they aren't relevant to your bottom line? Maybe, maybe not... it depends on your goals for Twitter. Even though I'm a marketing professional, I'm happy and content letting my followers grow as slow as molasses, as long as those who do are actually interested and engaged with what I have to say. I'm not into the follow, follow back, unfollow game just to boost the social media ego game of numbers. So now I am extremely happy you can actually differentiate more easily if your followers are indeed important, or just fluff!

I haven't had time to really investigate this yet, but stay tuned, as this is something I've been wanting for a long time! I am hoping it works good... I'll let you know.

You can read more about it here.

Tuesday, June 18, 2013

New Class in Poway

My next social media and online marketing class will begin next Thursday, June 27th from 10:30-12p.

The series is seven weeks long and covers Facebook, Twitter, Email Marketing, Blogging, Pinterest, and much more. Each class includes a lecture and is followed up with a hands on workshop. You can also opt in and register for certain classes in the series, instead of the whole thing.

For more information or to sign up, contact the adult ed program at 858-668-4024 or via email.

Thursday, June 13, 2013

Email Blast Attack

Is there a new study out that says open rates are higher on Thursday afternoons? I just received so many emails that I just "CLICK CLICK CLICK" deleted them all. I've never noticed such an influx in email blasts, ever, and it compelled me to come to my blog.

Note to self, do not send an email on a Thursday afternoon.

What about you? Have you noticed a trend in email open rates? I used to spend a lot of time researching this, but at the end of day I realized there are many other factors that seem to rank more important than the time of day or week such as:

Photo from Turbo Social Media
1. The relationship between business and recipient
2. How well your lists are organized and how well-targeted the message is
3. How often you send emails in general

Sometimes I've mailed something at a random time on a weekend, or at night versus in the morning, and the most odd times often result in the best open rate. Some of my clients have exact times they send their newsletter, and their customers know and look for it each week. Other clients of mine are so off the cuff, they just send them when they are done, often as late as 10:30 at night.

Experiment and track your open rates depending on different variables and different times of day, and then you'll have a better idea of what your followers do.

Thursday, June 6, 2013

30% Off Constant Contact Email Marketing

I just found a promo code from Constant Contact, something I don't often come across, so I wanted to share it with you!

You have to be a first time customer, so if you've been on the fence about signing up, maybe this is the thing that will help you finally try it out. Email marketing is one of my favorite things, which consistently brings a ROI to my clients.

Constant Contact is one of my favorite ones to use because they have easy to use apps for Facebook, Text to Join, and phone support every day of the week. To me, time is valuable, and when I am struggling with a glitch or something not lining up right in an email, I love that I can call them and BOOM they fix it for me, or tell me how to fix it. Then I can get on with the rest of my day. I've been using them for almost a decade, so for sure I recommend their services to my clients.


Use the promo code 30JUNE at checkout for a 30% discount for three months whether you have a trial already, or are just now signing up via their website here.

This coupon code will expire on June 30, 2013. Happy emailing, you will love it!