Tracy Petrucci: Marketing Ideas Into Action: Twitter Analytics

Friday, June 21, 2013

Twitter Analytics

I am so excited that Twitter has announced new business analytics. I've always been big on quantity over quality... especially for the small business owner who is struggling to balance all their responsibilities. Do you need thousands of followers if they aren't relevant to your bottom line? Maybe, maybe not... it depends on your goals for Twitter. Even though I'm a marketing professional, I'm happy and content letting my followers grow as slow as molasses, as long as those who do are actually interested and engaged with what I have to say. I'm not into the follow, follow back, unfollow game just to boost the social media ego game of numbers. So now I am extremely happy you can actually differentiate more easily if your followers are indeed important, or just fluff!

I haven't had time to really investigate this yet, but stay tuned, as this is something I've been wanting for a long time! I am hoping it works good... I'll let you know.

You can read more about it here.

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