Tracy Petrucci: Marketing Ideas Into Action: Small Business Saturday Tool Kit

Thursday, October 11, 2012

Small Business Saturday Tool Kit

Constant Contact is providing a nice tool kit to small business owners who want to take advantage of Small Business Saturday. You can download it here, and get started now so you are organized and ready for this awesome day that is specially designed for your business.

You can thank American Express for this, FYI. I really never thought it would blow up the way it did back when it first started, but it's amazing, and now you can gracefully bow out of Black Friday and stop trying to compete with the huge big box companies that can afford to do things you simply just can't.

If you need help setting up your plan, let me know. You may decide to tweak the timeline of announcements, or a few other things they've recommended. But check out the kit and see if it gets you inspired! I started planning this out two weeks ago for clients, so get moving!


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