HARO (Help a Reporter Out) is a great resource for that little extra bit of PR support. It's a free service where people nationwide can submit a query when they are writing a story, blog post, or book. There are writers in every industry looking for products, services, experts, and so on, and you can respond to these queries instantly!
here and sign up if you want to give it a try. HARO sends three emails a day Monday through Friday, so it can definitely clog up your inbox if you don't have time to scan them regularly. Use your email's filtering and labeling system to file them into their own folder so they don't overwhelm you, and when you have time, scan through a few of them and look for some PR for your business!
If you want help, shoot me an email and let me know what you need. Good luck!