Tracy Petrucci: Marketing Ideas Into Action: Mega Deal or Mega False Advertising?

Wednesday, March 28, 2012

Mega Deal or Mega False Advertising?

Don't use false advertising. Nobody likes it. The definition of false advertising according to the legal dictionary online is:

"Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities."

One of the biggest offenders of this is Babies R Us. I have seen this coupon over and over again, month after month, and I find it almost humorous at this point. 20% off ANY one baby item. Any in big, bold print.


However when you turn it over you find out:

EXCLUDES:
ALL toys, baby food, diapers, formula, wipes and then ANYTHING from any of the good baby brands.
Ameda, Baby Brezza, Baby Joger, BOB, Britax, Bugaboo, Cybex, ERGObaby, Mamas & Papas, Motherhood, Maternity, Nap Nanny, Pediped, Peg PĂ©rego, Phil & Teds, Robeez, Tommee Tippe, Under Armour, electronic learning toys, netbooks, tablets, video game hardware, video games, Apple products, FAO products, RobotGalaxy

Essentially you can choose from thousands of items, just as long as the item has nothing to do with babies or toys, of course.

How do they get away with this? No I really want to know, HOW DO THEY GET AWAY WITH THIS? This is the perfect example of marketing that makes me go, hhhmmm.

2 comments:

  1. Oh... how you hit the mark with this one! I've wondered the EXACT SAME THING before... What's puzzling to me is, how they've gotten away with this for so long?? Is no one else out there aware of this scam?? And when I actually ask the store clerks helping me at the checkout, they look at me as if I was the first person to ask such a question- really??
    Thank you for acknowledging this marketing ad nightmare... you have at least one supporter with you!!

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    Replies
    1. I think a lot of people feel this way it's just nobody knows what to do with it!

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