Tracy Petrucci: Marketing Ideas Into Action: You Can't Win Them All

Monday, February 6, 2012

You Can't Win Them All

As I've been saying for a while now, you need to pick your battles in social media and marketing. There are so many outlets, so many places to be, and unless you have a HUGE marketing budget, you just can't do it all.

It's time to get real and realize some platforms are better suited for certain businesses, cut your losses, and deal with it.

A few months ago, I was using Pinterest for my business. Not to promote it, but as a way to keep a tab on things I wanted to write articles about, or marketing articles I wanted to read later. I'd been looking for something like this for a while, and it was not supposed to be looked at. And happily, nobody was.


Then BOOM. Overnight (429% increase from September to December actually) it exploded. All of the sudden I wanted to delete my ideas for clients, delete my embarrassing ugly marketing article pins, and any other nonsensical thing. What I need is a private "Pinterest" for organization. If you know of one pass it along.

So now I use Pinterest for clients, but from their accounts, and only if suitable. Now I use mine for personal things. I had to conform, and I also had to realize that as a visual social media tool, my business has no business being there. You don't absolutely have to be visual or photo centric to use it, in fact Mashable does a great job for example, and reminds me of what mine used to look like. But it's just not for me.

When you brand your business around your name, and decide to use sites like this, keep in mind that you are letting the public eye see a very personal side of you. I'm Ok with it, plus I'm actually not spending very much personal time on there. If you must see the chocolate covered pretzels I want to make my husband for Valentine's Day, so be it.




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