Tracy Petrucci: Marketing Ideas Into Action: FIDM Materials Conference

Wednesday, February 15, 2012

FIDM Materials Conference

I went to the latest FIDM Materials Conference tonight, most specifically to see a speaker from Patagonia discuss the company's environmental moves.

You may not know it, but I'm pretty into sustainability. When I was a buyer for an eco-friendly lifestyle store, I saw my fair share of designers trying to pawn off their companies as "green". What I liked most about Elissa Loughman's presentation was the transparency.

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement

First and foremost, they want to build the best product. How do you do that and also claim to be making moves as a sustainable leader? Patagonia is doing great things, I'm really excited to delve into this deeper. Please stay tuned for my Care2 article on this subject. Trust me, it's really something.

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