Tracy Petrucci: Marketing Ideas Into Action: Postage Goes Up. . . Again

Monday, January 30, 2012

Postage Goes Up. . . Again

If you haven't heard by now, postage will be increasing again at the Post Office. Although many will be frustrated at this, some companies are finding a way to get on your good side through the annoyance.

Less than a year ago, Hallmark introduced postage paid cards, and I saw a lot of promotion for it over the holidays. My first reaction was, "What a good idea!" No digging around for stamps and little 1 cent additions, or fighting the crowds at the post office for holiday stamps.

I'm sure the cost is built in the card price, but still. . . it's the convenience that matters sometimes, right? Would you pay a little more for a postage paid, ready to go card?


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