Tracy Petrucci: Marketing Ideas Into Action: Blogging: It's OK To Get Personal

Tuesday, January 17, 2012

Blogging: It's OK To Get Personal

Did you ever take a journalism class? I did, a long, long time ago in junior college. I actually really enjoyed it because it was straight forward, fact reporting. Almost. . . easy. Times have definitely changed, and today hard hitting news is just one of the sources of information that floods the net.

The popularity of blogging for business has taken off, but a repeating question I seem to encounter from my clients is, "How personal can I get on my blog?"

The answer is simple: As personal as you want. What is your business? Who are your customers? What is the goal of the blog? There are a few things you need to determine before you can set a blog strategy, but unless you are trying to compete with a major news network (and most small business bloggers are not) relax, you can be as personal as you feel comfortable! It's YOUR blog!
In fact, the more personality you put into some of your posts, the better response you are likely to see from readers. Keep it somewhat tied to your industry, your categories, or your products and services, but if every now and then you are just dying to get out some feelings on a totally unrelated matter, I say just go for it.

I also have a blog category called A Little Bit of TMI for the purpose of totally unrelated stuff. But I don't get carried away over there. If you find yourself only wanting to post completely off topic posts, maybe start a separate blog where you can let it all out. I have two other blogs where I write about personal things. One is just random and bizarre where I can vent, or post things I might be embarrassed to show on a professional level, or write some obscure poem if I want to. And the other is one all about my daughter Olive. They are not private, but I also don't promote them anywhere, and I don't tie them in with my business.

If you're having trouble deciding how personal to be in your blog, or even how to start adding some personality in the posts, let me know and we'll see if I can light a fire under your. . . typing fingers.






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