Tracy Petrucci: Marketing Ideas Into Action: November 2011

Wednesday, November 30, 2011

Extra Clicks Are A Marketer's Nightmare

I was updating my post about the new event layout on Facebook when I realized this information warranted its own post! If you're unsure what I'm referencing check it out.

Here is one more update to the events layout, albeit one I particularly am not fond of.

You used to be able to see all of the details of the event on the page. No extra clicking required, which for a marketer is VERY important. The more clicks someone has to perform, the less likely your message will get across because the reader won't bother taking the extra step. Now the page cuts off your message pretty quickly, resulting in the words see more in tiny print.

New Facebook Events Layout

Facebook has a new layout for events. Have you noticed by now?

One of the most interesting changes is instead of the previous "Attending" option, you now have the option to JOIN in lue of essentially saying "Yes, I'm attending."
Join the event? Will this make people less timid about choosing the yes option, even if they are not serious about going? If you're looking to spread the word and don't care too much about actually counting real rsvp's, this could be an advantage. However when you say Decline, the event drops off the radar, so even if you change your mind or want to check it out again, it will be gone from your events page.

And unfortunately you still can't click on an event image to make it larger, and organizations often fail to recognize this. Don't bother to upload a fancy flyer of your event with all the details, nobody will be able to see it. I usually opt to add an interesting or intriguing photo there instead, and place the detailed flyer image right on the wall of the event. This way people can click on it, enlarge it, and actually see it. Plus, this enables people to be able to share the photo on their own walls, in a message, or on other people's newsfeeds.

Monday, November 28, 2011

Emoticons in Business Communicating

This morning The Today Show reported on emoticons and whether or not they should be used in business communication. First let me state that I am not an emoticon user in general. With that said, I was still very disappointed with the bias in The Today Show report.

People seemed to agree that emoticons can help clarify a feeling or mood to a statement, however the report concluded in talking to business peers or superiors, they are a big NO. I think what was misleading was the "research" they did to come to this conclusion, as it was pretty silly.

The reporter wrote an email to her boss in a completely unprofessional manner. It started with OMG and used shortcuts like "u" instead of "you" and used vocabulary I'm pretty sure nobody would use with their corporate boss. She said she was sad because her sister's cat died and she needed all of the holidays off of work, and of course she threw a sad face emoticon in there to make it relevant.

Saturday, November 26, 2011

Happy Small Business Saturday

The day has come again- Small Business Saturday. It's incredible just how fast this movement by American Expess has been accepted and expanded in one year's time.

The idea is to get out there and buy something from your local small business. Maybe you've shopped all the Black Friday doorbusters, and maybe you're all cued up for Cyber Monday, but if everyone chose to get something at a local brick n mortar too, you'd be contributing an additional boost to a slightly different segment of the economy.

Tuesday, November 22, 2011

SEO Tip: Renaming Photos

If you are hoping to get more views to your blog, or bring awareness to your product mix, take a look at this quick reminder.

Always rename your photos before posting them to any social media sites.

Search engines pick up the names of the files you upload, so even though nobody can see the name, you will want to change the automatic file name your camera gives a photo to something descriptive.

For example if you are selling a new fabulous jacket in your store and you take a picture of it on your model or mannequin, name the photo in detail. Don't stop at "NewJacket" but rather call it the brand name and style even. People searching the Internet will find your photo among the others in their query.

Wednesday, November 16, 2011

My Yearly Reminder: Grow Where You're Planted

Every year I seem to need the same reminder. It has come to me from different sources, but started with one college professor. 

He was teaching us about global business, but more so than that, how to be open minded, look at problems from more than one angle, and how to see our own strengths and weaknesses. We were required to write journals every week, and in one of them I said:

"I want to make a difference in the world, but I just don't know how"

This was his response, scribbled in the margins-

Saturday, November 12, 2011

What Happens in Vegas. . .

We all know the saying, "What happens in Vegas stays in Vegas." Or do we? Did you realize that's not even their slogan?

The real slogan for Las Vegas is, "What happens here stays here" but the lucky team who came up with that one had no idea what they were in for. People have branded it for them, replacing the word here with Vegas. . . all on their own.

In addition, people use that term for everything now, even for jokes like, "What happens at Grandma's House, stays a Grandma's House" which I saw printed on a bib recently.

Their newest campaign involves the slogan, "Know the Code" and really does make sense considering people are supposed to leave what happens there a mystery. No more tweeting, no late night photos, nothing embarrassing!

Thursday, November 10, 2011

Who Needs Electricity to Power a Snapdragon Smart Phone?

Lately I just found out about a little thing called Snapdragon. Have you heard of it? I won't tell you too much about it here. . . but after you see this video, I'm sure you will want to know more too.


Wednesday, November 9, 2011

Are You Indispensable?

I was visiting friends the other night, and as always, interesting conversations about life came up. My friend (we'll call him Joe) was talking about his current position at one of the large corporate chain stores.

We talked about how the company is branding themselves as a high quality leader in customer service, yet is also trying to be competitively priced. Jobs keep getting cut and they are getting spread too thin to provide the kind of customer service they are advertising. We talked about his customers, how he solves their problems, and finally after hearing inadvertently how much pride he has in job, I blurted out, "Wow they are lucky to have you! You should be totally indispensable to them!!!"

His reply? "Oh, I'm totally dispensable."

Wednesday, November 2, 2011

Social Media: How to Avoid Automation Overkill

These days things are seamlessly connected. When you post one thing somewhere, you can usually opt to have it post everywhere at the same time. But be careful- doing so can cause your followers to see too much of a good thing or quite frankly, not enough.

Facebook to Twitter
There is an app available on Facebook that automatically puts all your posts over to your Twitter feed. This is a great time saver, as you won't have to post things twice.

But some businesses stop there, and it's apparent when you visit their Twitter page. You won't see any conversations happening, and you'll see the famous dot dot dot after the message cuts off mid sentence.



You'll also see this every time you upload new photos: I posted 2 photos on Facebook in the album "xyz".