Someone was thinking outside the box at FedEx when they gave customized signs to the outdoor audience of The Today Show.
We all have seen the people standing around with their home made signs, even the organizations of people who come and print out their company on t shirts or make signs for their employees to hold. . . BUT I don't think I've ever seen another company make signs for the random people standing on the street.
The signs said, "Finished Shopping Alexandria?" (or which ever name they were customized to) "Use FedEx To Ship." I mean, I don't even remember exactly what they said, but it was along those lines.
They probably found people who had no signs and hooked them up with a way to say hello to their friends or family. But hey, nice way to sneak in some marketing on national tv!