We all know the saying, "What happens in Vegas stays in Vegas." Or do we? Did you realize that's not even their slogan?
The real slogan for Las Vegas is, "What happens here stays here" but the lucky team who came up with that one had no idea what they were in for. People have branded it for them, replacing the word here with Vegas. . . all on their own.
In addition, people use that term for everything now, even for jokes like, "What happens at Grandma's House, stays a Grandma's House" which I saw printed on a bib recently.
Their newest campaign involves the slogan, "Know the Code" and really does make sense considering people are supposed to leave what happens there a mystery. No more tweeting, no late night photos, nothing embarrassing!
Do you think 'Know the Code" will spread like their last idea did? At first I didn't really like it, but true to good marketing form, it's already growing on me. And I can just imagine the same thing happening. You're out at a bachelorette party in downtown San Diego and your friends start taking pictures and you say the slogan in a joking (but semi serious) manner. Know the code! Aka don't post these pics or else. . . sure, seems possible to me.
It's really hitting on a fundamentally annoying and current problem, so kudos to them for keeping up. They've even created an ingenious way of integrating their actual goal (promoting tourism in Vegas) by creating this SHAREWORTHY area on their website that is essentially showing you all the cool things to do in Vegas.
You can scroll through the Safe for Tweets area while conveniently getting ideas of how to spend your vacation.
They really hit the jackpot on this one.