Tracy Petrucci: Marketing Ideas Into Action: Steve Jobs: The Game Changer

Wednesday, October 5, 2011

Steve Jobs: The Game Changer

I was shocked when I heard Steve Jobs died. I'm not sure why, since I know he had been battling cancer for a long time. But I guess it was one of those things you just don't think will really ever happen. And although he was the topic of many conversations between my husband and I, I can't say I really thought about him a whole lot in day to day life. So in essence, it shocked me.

I remember when I was dorky for using a mac. Now I'm just like everybody else, and for good reason. We've had apple computers since I was old enough to reach up and bang on the keyboard. I was born in 1983, just a year before the infamous 1984 Superbowl commercial that has caused debate, praise, and criticism alike. It was the announcement of their first ever personal computer.

We studied this commercial in one of my marketing classes in college, and it's one of the few advertisements that stuck with me after graduation, past the overkill of information we endure throughout the years. What I remember is this:

Steve Jobs was super into this ad, he loved the commercial. But when he showed the board of directors they absolutely hated it. Steve and his counterparts chose to air it anyway, and it has made history ever since. In other words, Steve Jobs: The Game Changer.

A lot of people say Apple has become the "big brother" it rebelled against in this 1984 commercial. What do you think?

1 comment:

  1. Things are certainly a lot more complicated than in 1984 when it comes to what companies (or even just our friends and family) know about us and who is watching our every move.

    Apple, Google, and Facebook - they know what we are doing with every click on the keypad or cell phone, etc. And still we choose to use knowing they know all.

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