I remember when I was dorky for using a mac. Now I'm just like everybody else, and for good reason. We've had apple computers since I was old enough to reach up and bang on the keyboard. I was born in 1983, just a year before the infamous 1984 Superbowl commercial that has caused debate, praise, and criticism alike. It was the announcement of their first ever personal computer.
We studied this commercial in one of my marketing classes in college, and it's one of the few advertisements that stuck with me after graduation, past the overkill of information we endure throughout the years. What I remember is this:
Steve Jobs was super into this ad, he loved the commercial. But when he showed the board of directors they absolutely hated it. Steve and his counterparts chose to air it anyway, and it has made history ever since. In other words, Steve Jobs: The Game Changer.
A lot of people say Apple has become the "big brother" it rebelled against in this 1984 commercial. What do you think?