Tracy Petrucci: Marketing Ideas Into Action: The Hand That Guides The. . . Cucumber

Wednesday, September 21, 2011

The Hand That Guides The. . . Cucumber


Today I was faced with a decision. Organic cucumber or regular? I usually opt for the organic one since all the vitamins are found in the skin (thanks professor Hamerly for setting me straight) and I can feel better about leaving them on when it's organic.

In the check out line I noticed the cashier rang me up for a normal one. Hmmmmm. What to do? It's only about a 60 cent difference, would the grocery store giant really notice? My first instinct was to let it slide. But then I realized I wanted my dollar to make an impact and reflect the demand for more local and organic produce. Damn, honesty prevails.

I spoke up, "Oh, you rang me up for a regular cucumber, and I bought an organic one."

He gave me a look that eluded I was about to receive the best news of my life, "That's ok," with a little wink and smirk.

"Well, I was just thinking that the grocery store should know."

"They've been kind of mean lately," he trailed off. So it's my lucky day!

I guess he didn't realize I wanted that cucumber to mean something more. Do you tell the cashier when they've forgotten something or made a mistake? Does the employee ever care?


2 comments:

  1. I just can't NOT tell them if they've missed something or charged me wrong! One time, I even went back in the store and told them I forgot to pay for the box that was under my cart (something for the house). They were astonished! Anyway, I think if all of us got back to "honesty" is the best policy, the world would be a better place and people would feel better in general.

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  2. Apples get too much credit, cukes have gotten a bad rap. Cucumbers contain most of the vitamins you need every day (B1, B2, B3, B6, C, K, Folic Acid, Calcium, Iron, Magnesium, Phosphorus, Potassium and Zinc).

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