Tracy Petrucci: Marketing Ideas Into Action

Monday, January 1, 2018

Happy New Year

Happy New Year to you! 2017 was FULL of action around here. Looking back I almost can't believe so much was crammed into one year...
  • I had a baby
  • moved to LA for three months while my older daughter filmed a tv series
  • hired another team member and added 2 people to payroll
  • launched a course I'd been working on for 3 years
  • traveled to Boston, Portland ME, Louisiana, Portland OR, and Kauai
  • and then most recently, moved to Carlsbad and relocated my office!
Phew. I'm so ready for this new year, new traditions, and new possibilities.

My team is getting ready for our annual "working retreat" where we steal away for a weekend to the middle of nowhere to work on our internal systems and processes. Since I don't have a corporate background, and we all work remote, these things have to be developed, tested, and implemented by us regularly, as the business grows. This year I found a beautiful house in Joshua Tree...I've never been there so I'm really looking forward to it.

My new office is in a coworking space called CommonGrounds, and I finally had some time this weekend to do a little redesign in there. The space is SO different (but really neat!) and I wasn't able to use much from my last office, but trying to embrace change. New year, new you, right? Lol.

Here is the before and after...I think it turned out nicely!

2017 was my 10th year in business, and I had hoped to accomplish a big rebrand to celebrate, but I couldn't have squeezed in another thing.

It gives me something to look forward to in 2018 though!

What are you looking forward to this year the most? Comment below and let me know!

Thursday, October 19, 2017

Create Great Facebook Ads - new LIVE course with me starts Monday!

I'm so excited to announce my new course, starting Monday. I've been working on it for about 2.5 years, and finally have perfected it so it will DELIVER. 

Why Create Great Facebook Ads NOW?

#1. You want to streamline your money, and get straight to the people who matter.
You have a budget, and you want to use it wisely. Facebook gives you total control over your money, and let's YOU decide who sees your ad and when.
#2. You need to improve the results you're already getting.
You know you're close, but something's just not working. Let's work together to optimize your images, audiences, and budgets. Are you retargeting your email list? Using the pixel? Tracking "add to carts"? There are amazing things going on in Facebook that most people don't know how to leverage.
#3. You're READY to be a success story with Facebook
Maybe you're tired of hearing how everyone else is using Facebook, and you're ready to build YOUR own plan and start to see the rewards, and revenue, that can only be found by putting in the work.

Head over to to get started! There is SO much more information on the course, how it works, what each week will cover, and so forth. Please get in touch if you have any questions!

Thursday, September 28, 2017

How To Manage "Page Roles"

On your business page, you may need a variety of contributors. In order for an agency like us to manage your ads, publish posts, edit and analyze page performance, we require to be an "Admin." This is one of the many types of contributors you may choose to have on your page.

Here's a quick step-by-step guide to making someone an "Admin" on your page. *NOTE* The person you wish you have access your business account must first be a "Friend." Therefore, if you need to send a friend-request, please do that and confirm that the other person has accepted before you proceed. The other way to add them is through business manager, which in working with us, we require both, so we have multiple ways to access the page.

1. Log In To Facebook.
Go to and enter your login information at the top right corner. *Make sure that the account you're logging into has access to the business page as an "Admin" so that you will be able to access the correct account.*

2. Go To Business Page.
From your personal account, you will see a small triangular arrow on the top right of the page. Click that arrow, and select the business page you wish to access.

3. Go To Page Role Settings.
Now that you're looking at the correct business page, select "Settings" on the top right hand side of the page. You will now see a whole list of options appear. Select "Page Roles" from the "General Settings" menu on the left side of the page.

4. Assign a New Page Role.
Now you can type in the name of a person you wish to have access to your business page. For a full list of descriptions on what each page role can do, click here.

Now you're all set! It truly takes a village sometimes to get your business going. Thank your community for their efforts and happy posting!

Thursday, July 20, 2017

We're Hiring: Part Time Digital Marketing Assistant

For more details please click here -->
Thanks to everyone who has already applied! I have started pre-interview calls and will continue sorting through applications this weekend.

Friday, April 28, 2017

How to Add Payment Information/Admins to Your Facebook Ads Account

{Since this is a common question we get when onboarding new clients, here are the step-by-step instructions for adding payment and admin roles to your ad account.}

When setting up a new ad account for the first time, you will need to add a form of payment (credit card, Paypal, debit card, etc.) before we / you can run your first ad.

Although Facebook's interface is sometimes less than intuitive, we have a picture-by-picture guide to make it real simple.

Step 1. Log In to Facebook.
Go to and enter your login information at the top right corner. *Make sure that the account you're logging into has access to the business page as an "Admin" so that you will be able to access the correct account.*

Step 2. Go To Ads Manager.
Once logged in, you will see a small triangular arrow on the top right of the page. Click that arrow, and then select either "Manage Ads" if you have ever run an ad before, OR "Create Ad" if you have never run an ad before.

Step 3. Select The Account
Once inside Ads Manager, select the account that needs payment info. If you have never run an ad before, you will likely incur a screen that looks like it's asking you to create an ad immediately. Just hit "Close" on the bottom left.

4. Go To Billing & Payment Settings.
From inside of the correct ad account, there will be a menu option on the top left of the page that says "Ads Manager." Click that button to open a whole host of other options, and then select "Billing and Payment Methods" over on the right side under "Settings."

5. Add Your Preferred Method of Payment
When you're done, hit save, and voila! Now we / you can begin running ads for your business.

Need to add a partner to your ads manager account? Here's how to do that.
- From your ads manager account, select the business page you wish to modify.
- Once inside the business account, select "Ads Manager" on the top left of the page to open a whole list of options.

- Select "All Tools" on the bottom right to see more options.
- Select "Ad Account Settings" and you will then see "Add a User"

Once you are done here, hit "Submit" and you are done.

Thursday, April 13, 2017

Facebook Ad Tip: Taking the Guesswork Out of Targeting

Well I quite literally stumbled upon a neat idea for Facebook audience targeting.

Have you ever wondered what your current customers or leads have in common? One of the things I pride myself on is my ability to try and get inside someone's head and figure out not just demographically, but psycho-graphically what they are into so we can target those interests and behaviors on Facebook. Sometimes we can find out by doing a survey, or sometimes we can make educated guesses.

As I was editing an ad set this week I discovered a good idea, that I thankfully found by sheer accidental observation.

How to take your custom email list/website visitors a step farther and take the guesswork out of targeting...

The other day I had a pre-existing ad set with some targeting in it: Health and Wellness Buyers + a few other things. I copied the ad set so I could change the targeting to the email list. I added the email list before removing the other targeting, and the estimated reach dropped WAY down to less than 1,000 people. Instantly I realized something.

The people who subscribe to this email list have NOTHING in common with the interests I had chosen for the other ad's targeting.

Then I realized something else. By cross referencing my assumptions with the client's email list or website visitors, I can figure out if the targeting I am trying is on point or not. (Obviously if you're branching out into new target markets this may not work.)

Yes, Facebook can do a look-alike audience of these people already. But what do I learn from that? What insight do we get? What control do I have?

This way, I can learn what similar interests or behaviors these people may or may not share and have more control ultimately, over the client's money. This is because Facebook ads are a bidding pool, so why lump every common interest and similarity into the look-alike if I can separate them out and see which one is the cheapest and most effective?

Side note... Facebook's Audience Insights tool is supposed to do this same thing but it really falls short on delivering.

With the email list we start out with 63,000 people.

When I add Weight Watchers it drops to 13,000. That's pretty good still.

When I add Gluten- Free Diet, it only drops to 37,000. That's even better.

When I add Juice Fast audience it drops to 2,300. That's kind of low. Not terrible, but low compared to the others. I would have thought our Juice Fasting people were really great targets, but in fact they are not sharing interests with the current tribe of people.

So, try this out! Have some fun. Enjoy the trial and error of Facebook ad targeting, with a little less error and a little more trial. ;)

Wednesday, February 22, 2017

Facebook Ads Quick Tip: Is My Pixel Working?

One of the most common questions I get asked when I start working with a new client is, "I followed the instructions you sent, is my pixel working now?" and so I thought I'd write this super quick tip for anyone else wondering the same thing!

So, what is the pixel? It's a handy dandy little code unique to your ads manager that allows you to capture information from users who visit your website, and then re-target them on Facebook. It also can provide conversion data like when someone fills out a form, makes a purchase, and so forth. It's crucial for your re-targeting efforts AND for tracking purposes, to get that pixel working!

Now first things first, is the pixel even installed on the site? For that I recommend just going to the pixel section of your ads manager and right away you'll see data showing visits if it's working, or you'll see instructions to install it if it's not.
Pixel not installed yet

Pixel installed and tracking

You can also try using the pixel helper Chrome extension. Trust me, it's easy, so I'm not doing a tutorial on that.

But that doesn't really tell the whole story...The quick way I check to see if a pixel is working, is to navigate to the pixel area again, but look down at the actual events listed.

Then check to see if the event codes you installed are firing. If all you installed was the base code, you'll most likely just see "page view" and a number. (See photo below)

If you're trying to track other actions on your site, you'll see those listed too. One of the most common issues I see is every action/event has the same number. If every event has the same number, you have not installed the events correctly. In general, you should see something that tapers down. A large amount of page views, a lesser amount of add to carts, and an even smaller amount of purchases for example. Same thing for leads, registrations, or whatever event you're really looking to track.

You will also get data about what time the last action occurred, so this should match what you see on your website analytics.

I hope this helps!

Friday, January 13, 2017

How My Old-Fashioned, Traditional Husband Came to Be a Stay-At-Home Dad

Can Doing Things Backward Move you Forward?

I always thought I knew what being an adult would look like. I wasn’t too focused on marriage, but it was always there in the back of my head during and after college. Naturally, I saw a house in my future (a cute one with all that curb appeal, of course) and when I would be pregnant, I could see myself going to mommy yoga classes and baking banana bread.

It wasn’t as if I didn’t have career goals. I studied global business marketing and kind of fell into my own business right away. But that biological urge to have babies and let someone else take care of me was probably just a little bit stronger.

And then it happened...  Please continue reading the whole story on the Mom Entrepreneur Alliance Group's website.

Sunday, November 13, 2016

How to Find the Email Addresses from Facebook Lead Ads and Add Them to Constant Contact

Email marketing converts 3x more than social media on average. I love to use Facebook Ads and Email together to make things happen. This is just a quick HOW TO on where those email addresses go when you do a Lead Ad in Facebook.

Once you've run your campaign, it's very easy to grab your list of new emails and upload them into your Constant Contact account (or any other email program you may use). Let me show you how.

1. Head over to your business page, and select "Publishing Tools"

2. Look at the bottom of the menu to the left, and select "Lead Ads Forms"

3. A page will open up with any forms you have created. Select "download" for the lead form you wish to grab emails from. This will prompt a CSV download of the most recent contacts.

4. Head over to your constant contact account, and select contacts. Click "Add contacts" and then select "upload from file."

5. Then choose the file that you just downloaded from Facebook, and upload it. You will then be able to add these contacts to an existing list, or create a new one just for them.

See! Easy right? Go ahead and keep on growing!

Friday, October 28, 2016

How to Boost a Post for Just ONE Day

There are many times when that blue boost button does actually come in handy. One of the best examples of this I have is when something needs to be shared with your fans only, and for a short period of time.

I've had three different clients in the past month alone, be up for some kind of award where community voting and participation is a must. In order to maximize the budget, I think it's best to make sure the people who already know you and care about you (and are likely to actually vote) have priority in seeing these messages.

When you hit BOOST, you can choose one day as the time limit. However it's never really just that day, it's 24 hours and it forces you to go out into the next day. That stretches your budget into a time when it won't be useful and you miss the chance to reach fans THAT day.

For example, "Last day to vote!" is something we just need to promote that day. When you choose the one day option, it bleeds into the following day where it's irrelevant. Here is the work-around to edit the promotion and make sure your money is being used on the right day.

Here is what you see when you boost a post for 1 day. I need the post shown on Oct 28th only. Of course, it's making me run through into Oct 29th.

Once you have boosted your post from your page...
  1. Go to your ads manager and you will see the promoted post listed out as active. 
  2. Click INTO the campaign and you will see your ad set. 
  3. Hover over the pencil and hit "edit ad set"
  4. Change the end date to the current day, end of day or night. 
  5. Hit save and you're good to go!

I hope that was helpful for those of you who have ever been frustrated by that issue!

Saturday, October 15, 2016

From Fair to Fabulous

 A huge thank you for this wonderful testimonial. I'm so glad you're in my community Sarita!

"I've had the pleasure of attending Tracy Petrucci's Constant Contact workshops, Social Media Lab and her Facebook Ads class. Tracy is brilliant at breaking down social media and marketing into manageable action items that any business person can implement. I especially appreciate her real-world experience, creative insights and never-ending patience with my persistent questions. Thanks to Tracy my social media went from fair to fabulous in a matter of months!” 
 -Sarita Maybin, Professional Speaker, Author & Communication Expert

Monday, October 3, 2016

When Facebook Ads Don't Work

What happens when Facebook Ads DON'T work?

There is so much buzz about how to use Facebook ads; what works, what doesn't, "do this and don't do that"...the strong opinions go on and on. What enough people aren't telling you is this: There is absolutely no way to know how much your ads will cost, if they are going to work, and what "proven system" is sure to bring you x amount of ROI just because it did for someone else

I am frequently reading forums and comments where people complain about things not working. When they describe what they did (or more often, didn't do) there's usually a few things right away I can pinpoint that would have helped.

There are many variables that make an ad successful or not, and this needs to be explained.

Tuesday, September 27, 2016

Free Webinar | 30 Ways to Grow Your Email List

Let's get Back to Business! (School is back in session and we are all returning from our vacations!) It's time to grow your contact list.

If you've been thinking about email marketing but don't have a list, or want to grow your current list, join us for "30 Ways to Grow Your List" webinar - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward. Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 30 easy ways to grow your contact list today!


We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list

For every dollar invested in email marketing is a 44 dollar return on average. So what are you waiting for? Sign up to watch the free webinar here.

Thursday, August 25, 2016

Life: Status Quo or Dream Scene?

When my life is at its end, hopefully I'll be old, grey, and ready for it. Who will be around me? What will I want to tell them? Will I have any regrets?

Recently I went through a really unique experience provided by one of my colleagues from Hera Hub, De'Anna Nunez. We called it my "dream scene" and it was something I wish everyone could do!

Now I'm going to keep this short, but at the bottom I added some on for those who are interested to see more detail. Plus, I felt motivated to write this down so it doesn't fade away with time, and why not share it with you as well?

Sunday, May 29, 2016

What's LIKE Got to Do With It: Do your Facebook LIKES really matter?

This has been brewing for a while. I've talked about it for years in the classes I teach, but I'm finally taking it to the blog.

How important is it to have a bunch of followers on Facebook? Or Instagram? Or Twitter?

It depends on many factors. Let's go through just a few of them together.

1. Does it bother you that you don't?
If it drives you crazy that you don't have a bunch of likes, well that's a personal choice and you are free to bump that number up! I am a Facebook ads expert. I help companies large and small build their business through the use of Facebook ads. I have used them since 2008 because I love them, not because I had to figure them out to "survive". I am using them to serve others, not myself. (More on this in point #4)

So if you checked out my page, you'd see I still have not even hit 1,000 likes. Does this bother me? A little bit. But at the end of the day, it's an ego thing and if I'm being honest, I don't get my clients from Facebook. I have not found the need to spend resources on ads when I do not need to.

Now, if I were about to start promoting something like my upcoming ads course (not yet ready for launch), I would need them to grow my business. This leads me to my next point.

2. Do you need to scale your business?
Once I want to create a lot of lead gen, or scale up and find more customers to take my course, or view a webinar, or sell some new product, it would make sense to spend money on Facebook ads for myself and my page followers. Any time you need to grow your business, advertising can make sense. The likes are not shallow in this case, as getting folks to "opt in" to your Facebook page through a LIKE ad is money well spent. They already are saying yes to you in one capacity or another, and now can get to know you, warm up to you, learn about your products or services, and eventually convert faster and cheaper than strangers.

Key Takeaway: If you need to GROW your business, your followers should be growing too.

3. Credibility: Do you need to impress someone?
There have only been a few instances where I have wanted to get a bunch of likes on a page quickly. Most of the time it's when someone with a product wants to create buzz and also catch the eye of a big box retailer they want to sell to.

We can ALL agree that having lots of likes helps with credibility. This ties in with #1 though, as to if you really NEED them or not. I have heard of other experts saying you should get a bunch as cheap as you can for credibility. I too, am a fan of the "first round of likes" to get a page up and running. However I disagree that you should target incorrectly to get them dirt cheap. You can still get 1,000 likes of highly targeted potential customers, and feel good that your money was well spent. You can also create an accurate "lookalike audience" with them now, and you can feel ethically sound that you promoted your page correctly.

I've taken over ad accounts where I've gone in and investigated, and the likes all came from a completely wrong audience in some random country just because they were cheap. I don't do business that way.

Putting good content on a page will no doubtingly grow your followers over time, so if you're on a budget, and don't need the likes to impress anyone, it's OK to go slow, lay the foundation, and grow more organically.

4. If you haven't done it for yourself, how can you be trusted to do it for others?
This is one of my BIGGEST pet peeves I hear as a marketer. One of the things that I've been noticing over the years, is how some of the largest leaders in Facebook ads are people who have this great romantic story to tell about how they came to be in this industry. It almost ALWAYS starts with, "I had to figure out a way to save my family..." or some iteration of that. Ok, so you became an expert because you had to. I think it's great! And the story is always heart warming and brings a tear to my eye. I'm not being sarcastic. The stories are good stuff.

I have no great story related to my success at Facebook ads. I became well versed in them because I actually LOVE them. I've been tinkering with them since 2008 across many industries, and they are literally my favorite part of my business. But because I don't have thousands of likes on Facebook I must not know what I'm doing? You guys, this is only a numbers game if you play it that way. I refuse to succumb to this shallow argument and spend unnecessary resources to make myself look cooler, especially when I don't need any new business.

If you have a service, and you rock at it, TRUST ME you can prove it in many other ways than by how many followers you have.

That's a wrap
I'd like to close by saying, there are a thousand ways to go about social media. No one way is the only way. I am very careful when I teach, to let everyone know that at the end of the day, you do what's right for you! Even if that means wanting a bunch of likes to feel better. That's OK, at least you're being true to yourself. But don't feel like you have to do it because someone told you to. Can we just stop the insanity already?